This is a described video rental website. Throughout each video, a narrator carefully describes the visual elements of the movie -- the action, characters, locations, costumes, and sets -- without interfering with dialogue or sound effects, so that the user can follow all the action.
After a one-time membership fee of $20, the cost of rental is $3.22 per title. At this time, the catalog contains about 150 movies. There are popular movies listed, such as Finding Nemo and the Star Trek movies, but Blue Rose will need to increase their video library. This rental operation is run like other video rental sites such as Netflix and is a great recreational resource for individuals with visual impairments.